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Plain Packaging: Keep Your Hands Off My Doritos®

Plain Packaging: Keep Your Hands Off My Doritos®

© Biletskiy_Evgeniy / iStock

At a recent gathering, I joined a group of friends in blind taste-testing a variety of chocolates and wine. The purpose was to throw away our preconceived notions of certain brands in order to taste—and judge—the product for what it truly was. In some cases, the cheaper products won favor, but in others, the proof was really in the well-branded Jell-O® pudding.