Global Intellectual Property Center

Tag Archives: Consumer Safety

This Year’s Must Have Gift Is … A Fake?

This Year’s Must Have Gift Is … A Fake?

Like the crowds in Times Square on New Year’s Eve, waiting in line at the last minute to finish all your shopping is a tradition many would like to avoid. However, recently it has become more than just the crowds that are causing fear for shoppers. One of the most popular gifts of the 2015 […]

Putting Trademarks Front and Center

Putting Trademarks Front and Center

10-23-14 © Predrag Vuckovic

Brand names aren’t just important to the companies that own them. They’re also of tremendous value to consumers. They serve as shortcuts to choosing one good over another, and they allow us to reach for the product we trust.

On Halloween, Let’s Take a Look at Contact Lens Safety

On Halloween, Let’s Take a Look at Contact Lens Safety

© Delpixart

“Brand names are tremendously valuable not only to brand-holders, but also to consumers. They allow us to reach for the product we trust and recognize as safe.” — GIPC Executive Vice President Mark Elliot