Global Intellectual Property Center

Tag Archives: CSIP

IP Education Far Beyond the Classroom

IP Education Far Beyond the Classroom

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If I walk down the street on any given day and introduce myself as someone who works in intellectual property, the vast majority of the time I am met with blank stares. So often IP is cast aside as something for the wonkish to sort out. However, as an increasing proportion of our economy depends on IP and as e-commerce breaks down both cyber borders and physical borders, consumer education is becoming even more necessary.

Guest Blog: Online Pharmacies: What You See May Not Be What You Get

Guest Blog: Online Pharmacies: What You See May Not Be What You Get

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How many times have you purchased your must-have item on the Internet because you found a better price or didn’t feel like going to the store? You wouldn’t be alone; an increasing number of consumers are using the Internet to buy everything from clothes to pet food. According to the Partnership at Drugfree.org, one in six consumers are also purchasing their prescription drugs online. In most cases, consumers assume they can detect an authentic website, and they will be getting the product they see on the screen.