Global Intellectual Property Center

Tag Archives: Global Brand Council

Measuring the Magnitude of Global Counterfeiting: Creation of a Contemporary Global Measure of Physical Counterfeiting

Measuring the Magnitude of Global Counterfeiting: Creation of a Contemporary Global Measure of Physical Counterfeiting

Counterfeiting today represents a tremendous and ever-increasing global threat. Counterfeit products from goods and merchandise, tobacco products, and industrial parts to banknotes and medicines circulate across the globe. These products cause real damage to consumers, industries, and economies. This report looks at the global magnitude of physical counterfeiting – a brief overview of the state of trade-related physical counterfeiting today, the current status of measuring counterfeiting, and the methodology and results of a current estimate of trade-related physical counterfeiting from two unique angles.

Counterfeiting: It’s not pretty.

Counterfeiting: It’s not pretty.

By Kasie Gorosh Beauty products for sale online seem harmless. But, with the click of a mouse, consumers are often getting much more than they bargained for. In fact, after rat droppings, human urine and arsenic were recently found in seized counterfeit goods, the City of London Police warned consumers about the many risks associated […]

No Trademark, No Accountability

No Trademark, No Accountability

By David Hirschmann An apple. A swoosh. Two golden arches. Most citizens of the world equate those three iconic symbols with a brand. Branding is essential for the economy and provides a fundamental service to the consumer, differentiating competing products from one another. This differentiation has several benefits; it makes producers accountable for their own […]

Putting Trademarks Front and Center

Putting Trademarks Front and Center

10-23-14 © Predrag Vuckovic

Brand names aren’t just important to the companies that own them. They’re also of tremendous value to consumers. They serve as shortcuts to choosing one good over another, and they allow us to reach for the product we trust.

On Halloween, Let’s Take a Look at Contact Lens Safety

On Halloween, Let’s Take a Look at Contact Lens Safety

© Delpixart

“Brand names are tremendously valuable not only to brand-holders, but also to consumers. They allow us to reach for the product we trust and recognize as safe.” — GIPC Executive Vice President Mark Elliot