Global Intellectual Property Center

Tag Archives: Olympics

Brazil’s Opportunity to Show Good Sportsmanship in IP

Brazil’s Opportunity to Show Good Sportsmanship in IP

While the snowboards, bobsleds, and skis are dominating the courses in Sochi, we here at IP Delivers are in the spirit of looking forward to other upcoming major global sporting events: the 2014 World Cup and the 2016 Summer Olympics, both of which will be in Brazil. Hosting the games is not only an honor but can also provide a major boost to the country’s economy. South Africa, the previous host of the World Cup, generated $200 million in ad revenues alone during the games, pulling the country out of a recession and stimulating double digit economic growth.