Global Intellectual Property Center

Tag Archives: TAG

Industry and Advertising Unite to Fight IP Theft Online

Industry and Advertising Unite to Fight IP Theft Online

Consumers today have more choices than ever in where and what they purchase. From luxury brands to electronic devices to health and beauty products, anyone looking for a deal can shop online or at the local mall or at the big box discount stores. For those who choose to shop online, there are many benefits—convenience, […]

World’s Largest Advertising Group Backs Anti-Piracy Effort

World’s Largest Advertising Group Backs Anti-Piracy Effort

By Frank Cullen An advertising industry initiative to combat online piracy activity received a big jolt of support today from the world’s largest media investment company, GroupM. The initiative, run by the Trustworthy Accountability Group (TAG), was launched in February 2015, and today’s announcement by the world’s largest media buyer with investments of over $106 billion […]