Global Intellectual Property Center

Tag Archives: Trademark

Stop The Madness Of IP Theft In Sports

Stop The Madness Of IP Theft In Sports

Sports are more than a mere pastime or entertainment. Like many other diverse industries, it relies on a key ally in order to be able to bring fans the sporting events and programming they demand: intellectual property rights.

Protect creativity. Protect design. Protect innovation.

Protect creativity. Protect design. Protect innovation.

This holiday season, consumers continue to be savvy. Purchasing gifts for your long holiday list is no easy task. But, shoppers take comfort in seeking out trusted brands in stores and online to ensure loved ones receive the real thing. GIPC’s President and CEO, David Hirschmann, discussed this in a recent column to help inform […]

No Trademark, No Accountability

No Trademark, No Accountability

By David Hirschmann An apple. A swoosh. Two golden arches. Most citizens of the world equate those three iconic symbols with a brand. Branding is essential for the economy and provides a fundamental service to the consumer, differentiating competing products from one another. This differentiation has several benefits; it makes producers accountable for their own […]

Putting Trademarks Front and Center

Putting Trademarks Front and Center

10-23-14 © Predrag Vuckovic

Brand names aren’t just important to the companies that own them. They’re also of tremendous value to consumers. They serve as shortcuts to choosing one good over another, and they allow us to reach for the product we trust.

On Halloween, Let’s Take a Look at Contact Lens Safety

On Halloween, Let’s Take a Look at Contact Lens Safety

© Delpixart

“Brand names are tremendously valuable not only to brand-holders, but also to consumers. They allow us to reach for the product we trust and recognize as safe.” — GIPC Executive Vice President Mark Elliot