According to the World Health Organization, up to 10% of medicines worldwide are counterfeit—a deadly hazard that could be costing the pharmaceutical industry $46 billion a year. Source: Balfour, Frederick, Amy Barrett, Diane Brady, Kerry Capell, Paul Magnusson, Carol Matlack, Dexter Roberts, William C. Symonds, and Johnathan Wheatley, “Fakes!,” Business Week, 7 February 2005.