October 17, 2014

Global Brand Council Announced at USPTO 2014 Expo

Today at the U.S. Patent and Trademark Office’s 2014 Trademark EXPO, GIPC Executive Vice President Mark Elliot announced the launch of the Global Brand Council (GBC).

In his remarks, Elliot said, “Brands have always been one of the most valuable assets in the global economy. Brands are iconic and are also tremendously valuable to consumers. We trust brands because of their commitment to quality, functionality, and safety.”

“In 2010, IP-intensive industries in this country created more than 5 trillion dollars in added value; equivalent to 35 percent of U.S. gross domestic product.   These IP-based businesses add up to 40 million jobs — nearly 30 percent of all jobs in the United States. Trademarks are an engine of economic growth and employment in their own right. In 2012, there were approximately 24 million trademarks in force around the world.”

The U.S. Chamber of Commerce is the world’s largest business organization, representing millions of trademarks.  It is the goal of the Chamber to improve the future of intellectual property and trademarks, protect brands, and fight counterfeits through strong advocacy with coalitions like the Global Brand Council.

The GBC will represent trademark holders and carry their voice in Washington, and in international trade and treaty negotiations.  Partnering with other respected groups, such as IACC and INTA, industry can pull together and maximize our efforts.  Leaders on the Hill are also to be congratulated for their initiative to establish the Congressional Trademark Caucus.  Together with these organizations and the leadership of Michelle Lee at the United States Patent and Trademark Office, there are many ways we can reinforce the importance of brands.

GBC will promote trademarks in DC and to strongly advocate for increased resources for government and law enforcement agencies. The council will also promote trademarks through state and local Chambers of Commerce around the country.  Internationally, the GBC will look to collaborate with our partners and American Chambers of Commerce around the world.

Trademark and brand protection will benefit consumers, companies and our entire economy.  GBC, along with the U.S. Chamber of Commerce and its membership, is working to support brand integrity and protect consumers against dangerous fakes.


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