September 22, 2011

Introduction to The Innovation Lifecycle

The Global Intellectual Property Center (GIPC) is proud to present – The Innovation Lifecycle. The Innovation Lifecycle is an interactive, multimedia project that involves more than 30 voices representing a broad range of innovative and creative sectors. The interactive video experience is aimed at educating policymakers and the public about the importance of intellectual property (IP) in the innovative and creative process.

The project takes you on a journey through the lifecycle of innovation and educates the viewer on the various stages required to take an idea from initial inception all the way to the marketplace where it reaches consumers. At each stage, after listening to a short narration about the process, the user will be able to click through a series of informative facts, view videos from the various sectors, engage directly with Congressional representatives, media, become a “Friend of IP,” or even share the project via social media.

To explore The Innovation Lifecycle in full, please visit

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