The National Crime Prevention Council has launched a robust anti-counterfeiting and anti-piracy public service campaign. In this video, a young woman looks down at a stack of DVDs held in her hands. Beside her stands the vendor. As the vendor touches the money, we close in on the young woman’s eyes. Glimpses of the consequences flash before her. The PSA was conceived and filmed in partnership with MTV Networks and the CauseWay Agency.

(credit: National Crime Prevention Council)