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New Study Shows Consumers Support Protecting IP
By Ashley Mergen
Newsflash: intellectual property isn’t just for intellectuals. The innovations and creations born from intellectual property rights affect every one of our daily lives. It’s in our cars, our televisions, our computers –the list goes on. IP-intensive industries also support the jobs of 40 million Americans, making the likelihood that you or your neighbor’s paycheck depends on copyrights, trademarks, or patents pretty high.
But do people really know what IP is? The connection between patents and paychecks or trademarks and safety may seem abstract, but according to a new study, the average Joe understands that intellectual property is worth protecting.
Yesterday, the American Consumer Institute (ACI) released a survey measuring what consumers think about IP theft, from counterfeited goods to pirated content. The results are pretty overwhelming:
Results like these shouldn’t fall on deaf ears. As ACI puts it: “Now it is up to policymakers to support solutions that are effective, and not burdensome, in protecting consumers and the economy from IP theft.”