August 30, 2007

U.S. Chamber Gallup Consumer Perception Study

The U.S. Chamber of Commerce partnered with The Gallup Organization to conduct a nationwide survey of U.S. consumer attitudes and behaviors related to counterfeiting. This is a follow-up to previous studies completed in 2005 and 2006. The U.S. Chamber of Commerce is seeking to understand:

  • The extent of counterfeit purchases in the last 12 months
  • General information about the people who buy counterfeit items
  • Estimated revenues lost by manufacturers due to counterfeiting
  • Estimated tax revenues lost by the U.S. government due to the sale of counterfeit goods
  • General attitudes and perceptions toward counterfeiting and the laws to curb counterfeiting
  • Feelings and attitudes toward anti-counterfeiting messaging

Click here to download the report


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