The U.S. Chamber of Commerce partnered with The Gallup Organization to conduct a nationwide survey of U.S. consumer attitudes and behaviors related to counterfeiting. This is a follow-up to previous studies completed in 2005 and 2006. The U.S. Chamber of Commerce is seeking to understand:

• The extent of counterfeit purchases in the last 12 months
• General information about the people who buy counterfeit items
• Estimated revenues lost by manufacturers due to counterfeiting
• Estimated tax revenues lost by the U.S. government due to the sale of counterfeit goods
• General attitudes and perceptions toward counterfeiting and the laws to curb counterfeiting
• Feelings and attitudes toward anti-counterfeiting messaging

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