September 22, 2011

U.S. Chamber Launches The Innovation Lifecycle

GIPC Unveils New Multimedia Project Highlighting Jobs in American Innovative and Creative Sectors

Washington, D.C.— The U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC) today released a new multimedia platform illustrating the importance of intellectual property (IP) in job creation and expanding economic growth. The Innovation Lifecycle captures more than 30 voices from America’s most innovative and creative sectors—illustrating the challenges, dedication, and skilled individuals behind the process of bringing an idea to the market. Viewers will be asked to chart their own course through The Innovation Lifecycle, with options to view informative facts, videos of various sectors and stages, join the conversation on social media channels, and engage with key stakeholders.

“Every American innovative sector has a story to tell, and each story is unique,” said David Hirschmann, president and CEO of the Chamber’s GIPC. “The Innovation Lifecycle project captures these stories and demonstrates how intellectual property creates jobs, encourages and incentivizes innovation, and promotes long-term economic growth.”

The Innovation Lifecycle identifies the five stages required to take an idea from initial conception to a final product in the marketplace. Users will be able to explore each stage and select from a diverse set of voices in some of America’s most innovative sectors, including entertainment, pharmaceutical or biotechnology, and software industries. This interactive resource will provide legislators, policy makers, and the public with a better understanding of the role that IP plays in our economy and society.

“Businesses and individuals are required to pour thousands of man hours and possibly millions of dollars to create something new and bring it to market. That latest movie, pharmaceutical, or ‘it’ technology wouldn’t be possible without intellectual property,” added Hirschmann. “The Innovation Lifecycle shows Congress and the Administration the need to promote sound IP policies to enable these ideas to see the light of day, and sustain strong IP enforcement efforts, like those addressed in rogue sites legislation, in the United States and abroad.”

You may access The Innovation Lifecycle at

The Chamber’s Global Intellectual Property Center is working around the world to champion intellectual property (IP) rights as vital to creating jobs, saving lives, advancing global economic growth, and generating breakthrough solutions to global challenges.

The U.S. Chamber of Commerce is the world’s largest business federation representing the interests of more than 3 million businesses of all sizes, sectors, and regions, as well as state and local chambers and industry associations.                              ###                           

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