September 24, 2015

World’s Largest Advertising Group Backs Anti-Piracy Effort


By Frank Cullen

An advertising industry initiative to combat online piracy activity received a big jolt of support today from the world’s largest media investment company, GroupM.

The initiative, run by the Trustworthy Accountability Group (TAG), was launched in February 2015, and today’s announcement by the world’s largest media buyer with investments of over $106 billion is a significant step forward to protecting consumers from falling victim to websites distributing pirated content and selling counterfeit goods.

As Mike Zaneis, CEO of TAG said today, “Major marketers want to protect their brands from being placed on sites that are associated with criminal activity.  TAG is building the trusted marketplace for buying and selling inventory in the digital supply chains.”

As more consumers go online to purchase goods and digital advertising becomes smarter, criminals are getting smarter as well, often purchasing fake domain names and pursuing other forms of digital fraud such as malware and identify theft.

TAG’s initiative is a great example of an industry adapting to the challenges of online piracy and protecting its consumers, and GIPC is proud to join with this effort.

To learn more about today’s announcement from GroupM and TAG, click here.

ABOUT THE AUTHOR
Frank W. Cullen Jr. is executive director of U.S. intellectual property (IP) policy for the U.S. Chamber of Commerce Global Intellectual Property Center (GIPC).

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